Promotion Administration
Without the Risk.
The brands that run promotions consistently — without legal surprises, fraud exposure, or fulfillment failures — all made the same call early: they didn't try to figure it out alone.
of first-time promotion teams encounter a compliance issue they didn't anticipate before launch.
SDP internal client data, 2018–2025
Promotions are more complex than they look, and the mistakes compound.
A sweepstakes touches state prize law, FTC guidelines, consumer data handling, platform rules, and fulfillment logistics simultaneously. Most marketing teams are experts in none of those. They don't need to be.
SDP's entire model is built around the fact that the best promotion marketers focus on brand strategy and consumer experience, and hand the operational, legal, and technical execution to people who've run thousands of campaigns without a single legal incident.
If you're reading this, you already know what separates a clean launch from a liability. You're just looking for the team that can back it up.
Strategy before a single line gets written.
Most campaigns fail in planning, not execution. SDP starts with a structured strategy session that maps your goals, audience, and constraints to the right promotion format, before any legal, tech, or media spend begins.
- Promotion strategy and format selection
- Campaign brief and timeline development
- Entry mechanism and UX scoping
- Prize structure and budget alignment
- Platform and channel coordination
- Launch readiness checklist and go/no-go review
Zero legal incidents. Not luck: architecture.
Every promotion SDP runs is legally sound before it goes live. Official rules drafted for your specific format, state registrations filed where required, and bonding handled when mandated. No shortcuts, no templates copied from last year's campaign.
- Official rules drafted for your promotion type and prize value
- New York and Florida state registrations (and all others required)
- Surety bond filing and management
- FTC and platform compliance review
- Winner affidavit and release coordination
- Tax documentation for prizes over threshold
Built to handle real volume, not just demos.
From microsite build to entry system, fraud detection, and third-party integrations, SDP owns the full technical stack. No handoffs to a dev agency. No gap between what legal approved and what actually launches.
- Promotion microsite design and development
- Entry form and eligibility logic
- Real-time fraud detection and VPN/bot blocking
- CRM and CDP integration
- Mobile-first, accessibility-compliant build
- Load testing and uptime guarantee
Someone is watching. Every hour your campaign is live.
Automated systems catch patterns. Humans catch the things automated systems miss. SDP pairs real-time fraud monitoring with senior-level review throughout the campaign window, not just at launch.
- Live entry volume and anomaly monitoring
- Fraud pattern detection and manual review
- Error identification and same-day resolution
- Disqualification process with audit trail
- Incident escalation protocol
- Post-campaign fraud and validity report
The campaign isn't over when the entry window closes.
Winner selection, verification, notification, prize delivery, and tax documentation are where most campaigns create liability after the fact. SDP owns the full closeout, so the winner experience is as clean as the launch.
- Random winner selection with audited draw
- Winner identity verification and eligibility confirmation
- Notification and affidavit collection
- Prize sourcing, coordination, and delivery
- 1099 tax form issuance (prizes over IRS threshold)
- Alternate winner process and documentation
What you're actually getting.
Not a vendor. Not an agency that subs out the hard parts. A senior-led team that has done this thousands of times and treats your brand's legal exposure like it's their own.
In-house legal, not outside counsel
Most agencies hand off official rules to an outside law firm. SDP's compliance team drafts them internally, which means faster turnaround, lower cost, and no version-control gaps between what legal approved and what launched.
Senior operators, not account managers
The people who run your campaign have done it before. Hundreds of times. Not a junior team being supervised by a senior who shows up at kickoff and closeout. SDP's operators are accountable for outcomes, not just deliverables.
Full stack, no subcontractors
Strategy, legal, platform build, fraud monitoring, winner management: all under one roof. No subcontracting the parts that matter. No finger-pointing when something goes wrong. One team, one invoice, one throat to grab.
Zero legal incidents. Ever.
Across every campaign SDP has run, there has never been a regulatory challenge, a compliance failure, or a winner dispute that resulted in legal exposure. That's not marketing copy. It's the record.
Fixed-scope, no surprise invoices
The scope of work is defined before the project starts. SDP doesn't expand billing when campaigns get more complex. That complexity is why they were hired. Clients know the cost before they say yes.
Every format, every scale
From a local-market instant win to a national sweepstakes with a seven-figure prize purse, SDP has done it — across consumer goods, QSR, retail, agency, and more. The playbook scales. The standards don't change.
The real cost of the wrong team isn't their fee.
It's the campaign that got pulled two days before launch because legal flagged a rule that should have been caught in week one. It's the winner who didn't receive their prize and posted about it. It's the compliance issue that no one caught until the state sent a letter.
None of those are hypothetical. They're why brands who've run one bad promotion don't run the second one without SDP.
You're reading this because you already understand what's at stake. That puts you ahead of most. The next step is a conversation.
How a secure promotion launches.
Three phases. One team. No handoffs.
Book a Session
A 30-minute strategy call with a senior SDP operator. No pre-work required. You describe the promotion, the timeline, and the constraints. We map the path.
Launch Your Promotion
SDP handles strategy, legal, build, and launch. You review and approve at each milestone. The promotion goes live legally sound, technically solid, and on time.
Get the Results
Winners selected, prizes fulfilled, compliance documentation filed. You receive a full post-campaign report: entries, fraud blocked, data collected, and documentation for your records.
Ready to talk through your next promotion?
We respond within one business day. No pitch deck, no sales process. Just a direct conversation with a senior operator.
Schedule a Call