Why Hiring a Sweepstakes Administrator Makes All the Difference
Most brands find out why they needed an administrator after the campaign, not before. Here's what experienced operators catch that in-house teams consistently miss.
Read more →Insights & Resources
Built for Marketers Who Run Promotions Seriously.
Strategy, legal guidance, and real lessons from 15+ years running sweepstakes, contests, and loyalty programs. Zero compliance incidents.
Articles
How to Choose the Right Promotion Type: Sweepstakes vs. Contests vs. Instant Win
The format determines the legal framework, the entry mechanic, and the winner experience. Picking the wrong one for your goals costs more than the campaign itself.
Read more →Raffles vs. Sweepstakes: The Differences You Need to Know
They look similar on the surface. The legal distinction is the difference between a compliant promotion and one that's operating as an unlicensed lottery. Know which you're running.
Read more →Sweepstakes 101: Common Questions and Answers
Every brand running their first promotion hits the same questions. This is the direct version: no fluff, no hedging, just what you need to understand before you launch.
Read more →What Years of Fraud Taught Me About Running Safe Promotions
Fraud patterns evolve every cycle. The entry manipulation tactics from five years ago look nothing like what's running today. Here's what's actually hitting campaigns right now.
Read more →Why Promotions Fail: The Legal Checklist Too Many Brands Ignore
The issues that kill promotions aren't dramatic. They're administrative: missing state registrations, unsigned affidavits, prize value miscalculations. This is the checklist that prevents them.
Read more →How to Design a Sweepstakes that Stays Secure and Still Converts
Security and conversion pull against each other, until you understand where fraud actually enters. Tighten the right gates and your entry rate climbs. Here's where those gates are.
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